A thematic overview of the evolution of advertising around the world over the past 30 years
Includes over 500 advertisements in a wide range of media: print, television, billboards, the Internet and even very recent, so-called 'guerrilla' advertising
Charts influences from the Creative Revolution of the early 1960s to the political and social upheavals of the 1970s to the Internet impact in the 1990s
Each chapter features an interview with a key figure in advertising, including Benetton's Oliviero Toscani, American Express spokesperson Jerry Seinfeld and John Hegarty, creator of the world-famous Levi ads
Acts as a history of global pop culture and a record of social, cultural and geo-political temperature changes
