All of the Pentagram Partners — many internationally famed in their own right — have contributed sections reflecting their own preoccupations and specialisms. The first part of the book examines the different forms that design thinking may take, from storytelling to parody, pun and metaphor. Historical examples and Pentagram projects are featured throughout to provide visual commentary. In part two, «Knowledge and Method», thought-provoking essays by different partners demonstrate the diversity of methodology and opinion that remains Pentagram’s hallmark. The book then examines Pentagram’s output in everything from product design and architecture to graphics, packaging and art direction, and discusses the importance and implications of the client/designer relationship. The final section of the book outlines Pentagram’s structure, personnel and unique working methods. The result is a source book of creative ideas and practical insights for students and professionals alike, documenting one of the most influential design companies in the world today.